Understanding human behavior, responsible for gathering in-depth insights into the user’s needs and motivations. Relying on qualitative and quantitative research, employing a range of different techniques that are all grounded in one of three key methodologies: observation, understanding, and analysis.
Relying on user-centered design methods to craft industry-leading user experiences—from concept to execution. Collaborating with design partners to leverage and evolve design language to build beautiful, innovative, inspired products that people love to use.
Design thinking is a framework that UX designers can use in order to tackle big, complicated or even largely unknown problems in product development.
Agile UX brings Agile software development together with the product and interaction design done by UX specialists. It embeds a UX expert on the Agile team and requires understanding and valuing the UX role. This means allotting time and budget for UX’s full process including research and testing.